What Are The Challenges That Artists Encounter In The Online World?
However, with increased acceptance of online art sales platforms and penetration of digitization in almost every realm of human life, the competition is getting fierce. Merely having an online presence isn’t enough for sustaining and succeeding in the ar industry. Today, artists need to overcome several challenges to establish a brand for themselves in the online industry.
So what are these challenges that artists face in the online world? And what are the ways to overcome those challenges? What factors should you consider before venturing into the online world as an artist?
Dedicating Time For Online Marketing And Getting Noticed
To the outsiders, marketing art on social media can seem very easy. Clicking an aesthetic photo of the artwork, uploading, marketing and getting likes and sales.
However, the process isn’t that easy. It involves several complications and hurdles before making a sale. And if the marketing isn’t strategically conceptualized, the marketing costs can easily surpass the revenue.
Another hurdle is finding the best places to sell paintings. Associating with the correct online platform and having partnerships with renowned galleries across the world is crucial for building a brand.
Additionally, online marketing through search engines and social media platforms involves several factors, including:
Search engine optimization strategy for maximum organic visibility on search engines
Image optimization
Photography with correct lighting exposure
Understanding the target market
Blog development
Social media management and post scheduling
PPC and other paid marketing
Trending topic research
Influencer marketing
Webpage optimization
Without correct planning, you might end up spending more time on marketing and brand management rather than creating artwork.
Using automation tools for blog publication, social media post scheduling, performance charting, etc., can be immensely helpful. Additionally, the renowned platform for artists offers insights about the monthly performance of the displayed artworks through paid subscriptions. You can also hire freelance SEO and social marketing experts for better time management and expert services.
Also Read: How To Create an Art Blog to Sell Sculptures Online
Understanding The Algorithm Game
Online social platforms such as Pinterest, Facebook, and Instagram function as lifelines for creatives. But these platforms require dedication and commitment to comprehend the algorithm and how they work to effectively reach potential customers.
Professional agencies and corporate departments are specifically founded/hired to market and optimally use social media. These options can sometimes be expensive for independent new artists who’re just stepping into the art world. They need to figure out the entire game of the algorithms independently.
Many seasoned artists comment that these social platforms were easier to navigate and comprehend in their days of initial inception. Several features were available for free, ensuring good organic reach.
These social media giants have currently monetized almost every feature for revenue generation. Therefore, even small businesses need to deep dive into the algorithm game and combine it with paid advertising to get the best results.
Upcoming artists can learn the art of social media marketing through tutorials. Additionally, you can include your social media handles on the online art sales platforms to increase visibility and create a brand presence.
Shipping Costs Can Be A Major Spoiler
Nowadays, people have become used to online shopping. From groceries and clothing to gadgets and jewelry, online shopping has become a part of life. And one thing that people have gotten used to is “free shipping.”
E-commerce giants such as Amazon and E-bay mostly offer free shipping for most of the products listed in their portfolio. However, it’s not possible for independent artists to offer free shipping unless you have exceptionally high-quality clients and regularly sell highly-priced art pieces.
Shipping prices can easily become a repelling factor for buyers.
However, when you market and present your art at the best places to sell paintings, sculptures and other artworks, you get a client who appreciates and understands the true value of art and might be more inclined to pay a certain percentage of the shipping fee.
Figuring Out The Correct Price
Finding the correct value of your art is also a continuous challenge, especially for artists who r new in the field. What is the worth of your time spent creating the much is your time worth? What is the value of your skill level?
Additionally, you’ll need to consider the costs of your raw materials, marketing and shipping charges to determine the final value of your art. Not just that, you also require to maintain a profit margin to actually generate revenue through your art business.
So how do you find the correct pricing for your artwork? Comparing the prices with other artists with similar portfolios, niches, and experiences is a good start to getting an idea of how to price your artwork at an online platform for artists.
Wrapping Up
Online art platforms can have their own sets of pros and cons. However, being present in online platforms and art communities can be incredibly beneficial for artists as it opens doors of opportunities and improves visibility.
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